13, May 2025
Where are the businesses in Canada and how do they differ?
In mid-2024 there were 1,354,263 employer businesses in Canada, according to Statistics Canada. Where are they located? How does it vary across the country? Is it different for large and small firms? And are rural and urban businesses different?
Nineteen percent of the businesses were located in rural areas, and eighty one percent in urban areas. A business is classified as “employer” if it has paid employees during the previous 12 months. Urban areas are defined as census metropolitan areas (minimum population 100,000) and census agglomerations (minimum population 10,000). This urban/rural balance is the same as the overall population balance, which is about 80% urban.
What about their size?
Large businesses are disproportionately located in urban areas and small businesses are located more in rural areas. The Statistics Canada definitions are large businesses – more than 500 employees, medium -100-499 employees, small – 1-99 employees. The table below illustrates this.
| Company size | Location | Number | Percent rural |
| Large | Total
Rural |
3,236
245 |
7.6% |
| Medium | Total
Rural |
21,530
2,744 |
12.7% |
| Small | Total
Rural |
1,110,967
215,441 |
19.4% |
What about the provinces?
The proportion of rural businesses varies widely across the country, from a high of 79% in Newfoundland and Labrador to a low of 10% in Ontario. The average for the whole country is 19%.
| Province | Percent rural businesses |
| British Columbia | 11 |
| Alberta | 24 |
| Saskatchewan | 54 |
| Manitoba | 36 |
| Ontario | 10 |
| Quebec | 26 |
| New Brunswick | 62 |
| Newfoundland and Labrador | 79 |
| Nova Scotia | 50 |
| Prince Edward Island | 59 |
This follows the percentage of the population living in rural areas, as shown in the figure below from the 2021 census. Provinces with smaller populations have more rural businesses because they have fewer large cities and towns.
Which province has the most businesses per million population?
Across Canada there are more almost twenty-eight thousand businesses per million population. There is a wide variation among provinces, from a high of more than 34,000 in BC to a low of about 19,000 in Newfoundland and Labrador.
| Province | Businesses per million population |
| British Columbia | 34,569 |
| Alberta | 29,532 |
| Saskatchewan | 22,165 |
| Manitoba | 21,599 |
| Ontario | 28,887 |
| Quebec | 24,466 |
| New Brunswick | 19,076 |
| Newfoundland and Labrador | 18,859 |
| Nova Scotia | 20,255 |
| Prince Edward Island | 24,204 |
| Canada | 27,721 |
How has this changed?
Over the last decade the Canadian population has risen by 17%. The total number of businesses has only risen by 10%, and the number of medium-sized businesses has risen by 11.5%. However, the number of large businesses (more than 500 employees), has just outpaced population growth and risen by 17.6%.
What does this mean?
As a percent of the total population, the rural population of Canada has been declining slowly for many years, as shown in the figure below. This is very likely to continue.
As a consequence, the proportion of SMEs in rural areas continues to decline slowly.
Source ISED
Are rural businesses different from urban businesses?
According to a report from ISED there are some interesting differences between rural and urban businesses:
- Rural businesses were more likely to be smaller and older than urban businesses. They were also more likely to operate in goods producing industries such as the agricultural sector.
- Financing is similar between urban and rural businesses, and both had high approval rates when requesting funding. Urban businesses were more likely to receive funding from domestic banks, while rural businesses were more likely to get funding from credit unions and government sources.
- Rural businesses were less likely to report high growth, sell outside their province, export, innovate, hold intellectual property, and adopt advanced technologies.
- Both urban and rural businesses experienced similar challenges. But rural businesses had more difficulty recruiting skilled labour, dealing with government regulations and the rising costs of inputs. However, rural businesses found it slightly easier to obtain funding than urban businesses.
- Both urban and rural businesses were predominantly owned by men (69 and 68% respectively). The ownership of rural businesses was less diverse than urban businesses. The primary decision maker in a rural business has more experience but less education than their urban counterpart.
Conclusion.
A fifth of all businesses in Canada are located in rural areas, about the same as the fraction of the population. Medium and large businesses are located disproportionately in urban areas. The proportion of businesses in rural areas varies widely across Canada, from a high of 79% in Newfoundland and Labrador to a low of 10% in Ontario. This roughly follows the distribution of populations. The proportion of rural businesses has been declining slowly along with the rural population. Expressed as number of businesses per million population, the number of businesses in Canada has declined over the last decade. Rural businesses have some different characteristics than urban businesses in terms of their size, age, growth rates, innovation, ownership of intellectual property, financing, and ownership.
Rural businesses are different from urban business and would benefit from support targeted at their unique needs.
Peter Josty