17, January 2024

Is fear of failure a bad thing?

Fear of failure is common among people when they think about starting a new business. According to the 2023 Global Entrepreneurship Monitor (GEM) report, 55% of adult Canadians said they would not start a business for fear it might fail. (Ref 1) This is a rational feeling as 30% of new businesses fail in the first two years, 50% do not survive beyond five years and only one third survive to ten years.

Fear of failure has been rising in Canada over the last decade, as shown in data from the Global Entrepreneurship Monitor.

We don’t understand the reasons behind this steady increase in fear of failure.  COVID seems to have had a small effect in 2020 and 2021 but the trend started much earlier than that. The rise is not unique to Canada, as many other countries have seen a rise in fear of failure over this period. The rise in the UK has been almost identical to the rise in Canada.

International comparisons

By international comparison, Canada ranked sixth highest (with 55%) among 46 countries in 2023 for fear of failure, behind countries like China (64.5%), India (62.8%), Saudi Arabia (60.8%), South Africa (59.5%) and Romania (58.1%).  Canada is similar to the UK, where 53% of the adult population said fear of failure would prevent them starting a business.  The US has a smaller rate (45%), similar to the Canadian rate five years ago. The fear of failure rate in Canada increased by 55% in the last decade, while in the US it increased 46%. Because of this, the gap between Canada and the US has widened considerably in the last decade. In 2023 the gap was 4%, in 2023 it was 10%.

The lowest fear of failure is found in Korea, where only 27% say they have a fear of failure that would prevent them from starting a business. However, Korea has a start-up rate about half that of Canada, so the fear of failure is clearly not directly related to the rate of start-ups.

Rate of startups

However, rather paradoxically, over the last decade the rate of start-ups has increased steadily in Canada.  The graph below shows the Total Early-stage entrepreneurship (TEA) measure from the GEM Canada reports.  TEA is the percentage of the adult population actively trying to start a new company plus the percentage running a new company less than 3.5 years old.


Typically, women have a slightly higher fear of failure than men, by roughly 10% in 2021. There is debate whether this reflects a lack of self-confidence or self-efficacy, or whether it reflects a more realistic assessment of risks.

Skills and opportunities

Despite the high level of fear of failure, 57% of Canadians say they have the knowledge, skills and experience required to start a business, and 63% say there are good opportunities to start a business in their area.  These numbers are higher than in the US, where 49% of Americans say they have the knowledge skills and experience to start a business, and 54% see good opportunities.

What entrepreneurs say.

In a study published in the Harvard Business Review (Ref 2) James Hayton and Gabrialla Cacciotti interviewed 65 entrepreneurs in the UK and Canada asking about their fear of failure.   The lean startup movement advocates failing “fast and often”. However, no one really wants to fail. Failure has many ramifications, including potential bankruptcy, repossession of workers’ homes, social stigma, and people losing their livelihoods.  They identified seven sources of fear:

  • financial security
  • ability to fund the venture.
  • personal ability/self-esteem
  • potential of the idea
  • threats to social esteem
  • the venture’s ability to execute.
  • opportunity costs

They found that not all of these fears had the same effect. Fears relating to the potential of the idea and their personal ability to develop a successful venture inhibited their progress and led to lots of “paralysis by analysis”.

However, they found that many of the other fears actually led to more motivation and greater efforts to succeed.  One entrepreneur was quoted as saying “Fear pushes me to work harder, to take more care of what I am doing, and to educate myself to be the best I can as I am developing these businesses.”

Antidotes to fear.

The study revealed that entrepreneurs found a number of ways to mitigate fear of failure:

  • A proactive, problem-solving response.
  • Learning was a powerful antidote to fear of failure, helping to mitigate one’s doubts by increasing one’s capabilities.
  • Reaching out to mentors and local communities.


Uncertainty and ambiguity are defining features of the challenge of entrepreneurship. Fear of failure is a normal part of this. While fear of failure has been rising in Canada it has not prevented the rise in the rate of startups. Fear of failure can have both negative and positive effects.

Peter Josty

Ref 1. Global Entrepreneurship Monitor (GEM) Canada www.thecis.ca

Ref 2. https://hbr.org/2018/04/how-fear-helps-and-hurts-entrepreneurs